Business Benefits

Win pitches
Retain clients
Gain new instructions
Become the firm of first choice for your clients
Develop your business based on known demand from your clients
Shorten payment cycles and improve cash flow
Target your effort where it counts
Assess individual lawyer performance
Benchmark your firm against your competitors

When To Use Firm Sense

Client relationships are constantly evolving and clients revise their firm selection criteria continually. Regular reviews are necessary to avoid complacency and retain clients. It can be particularly helpful to put your client relationships under the spot light in the following circumstances:

In anticipation of a tender
Post completion of a large transaction
In response to a complaint or loss of a client
Prior to changing your service offering such as re-organising sector teams, implementing a new charging structure or launching a new value added service
In an economic down-turn where clients are disappearing or under financial pressure and law firm budget planning is essential.